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BOARD OF ADVISORS

William A. Cohen, Ph.D., Major General, USAFR, Ret.

Dr. Cohen is a retired major general from the U.S. Air Force Reserve and has held executive positions in several companies including Director of Research at Sierra Engineering Company, Manager of Advanced Technology Marketing at McDonnell Douglas Astronautics Company, and President of Global Associates. He lived in Israel from 1970-73 and flew in the Yom Kippur War. In addition he was a registered professional engineer in Israel and holds engineering patents in the U.S., the U.K. and Israel. He was recognized by the Israeli government for his contributions to the development of Israel's first fighter.

Graduating from West Point, Dr. Cohen flew 174 combat missions in A-26 aircraft in the Vietnam War. His military awards include the Distinguished Service Medal, the Legion of Merit, the Distinguished Flying Cross with three oak leaf clusters and the Air Medal with eleven oak leaf clusters. His military bio is at http://arpc.afrc.af.mil/pa/bios/cohen.pdf and can be accessed without password.

Among his 52 books translated into 17 languages and over 100 articles resulting from his research, are the best sellers The Stuff of Heroes (Longstreet Press, 1998) and The New Art of Leader (Prentice Hall Press, 1990, 2000). The latter was named a Best Business Book of the Year by Library Journal. The former was nominated as one of the 10 best management books for the year 1998 by Management General and appeared as number four on the Los Angeles Times best seller list. Both books have been recommended by a host of world class leaders including from the U.S. Congress, astronauts, generals and admirals, presidents of unions and trade associations and CEOs of Fortune 500 companies. His textbooks have been adopted by more than 200 colleges and universities around the world. His latest books are: Secrets of Special Ops Leadership: Dare the Impossible; Achieve the Extraordinary (AMACOM, 2006); The Marketing Plan, 5th ed. (John Wiley & Sons, 2006), and The Entrepreneur and Small Business Problem Solver (John Wiley & Sons, 2006)

Dr. Cohen's awards include the Outstanding Professor’s Award at California State University Los Angeles (1982), the Freedoms Foundation of Valley Forge George Washington Honor Medal for Excellence in Economic Education (1985), and the California State University Los Angeles Statewide Outstanding Professor Award (1996).  He was the first business professor honored with the latter. In 1999, he was named one of four “Great Teachers in Marketing” by the Academy of Marketing Science from nominees from around the world. In 2002 he received an Honorary Doctorate in Humane Letters from the International Academy for Integration of Science and Business in Moscow, Russia. Former Prime Minister Gorbachev is a member of this Academy. He was recently named the 2006 Goolsby Distinguished Visiting Professor in the College of Business Administration at The University of Texas at Arlington

Dr. Cohen has served on various city, state, national, corporate, and trade boards and boards of directors. His biography is contained in Who’s Who in America, Who's Who in the World, and other national and international directories.

In addition to his BS in engineering from the United States Military Academy at West Point, he has an MBA from the University of Chicago, an MA and PhD in management from the Peter Drucker School of Management at Claremont Graduate University, and has completed all coursework for a second PhD in psychology. He is a distinguished graduate in residence of the prestigious Industrial College of the Armed Forces in Washington, D.C.

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